Executive Summary
Crown Allstar is Indonesia's most decorated cheerleading team — 15× consecutive National Champion, currently fighting for their historic 16th title. International medal winner and the only Indonesian team selected to represent the nation at the ICU World Cheerleading Championship at ESPN Wide World of Sports Complex in Orlando, Florida.
We are seeking a technical apparel and equipment partnership with Under Armour to outfit our athletes with elite-level training and competition gear — positioning Under Armour as the brand behind Indonesia's cheerleading dynasty.
Who We Are
The Facts
- Founded Sept 23, 2008 — Bandung
- National Titles 15× ICANC Champion (chasing 16th)
- Programs 10 competitive divisions
- Athletes 35+ active competitors
- Training 3× per week
International Track Record
Gold Medal
ICU Asia Pacific Cheerleading Championship 2024
Gold Medal
International Cheer Challenge 2025 — Bangkok, Thailand
Bronze Medal
ICU Asian Cheerleading Championship 2023
National Team
ICU World Cup, Florida USA (2012, 2014)
World Championship
Selected to represent Indonesia (2025)
Our Athletes
Competition highlights and team rosters — the faces behind Indonesia's cheerleading dynasty.
All Girl Advanced
Season 2025
Coed Premier
Season 2025
International Cheer Challenge 2025 — Bangkok
ICU Asian Championship & Int'l Cheer Challenge 2025
BICO 2023 — Group Stunt Senior Coed Premier
Asian Cheerleading Championship
Bali International Cheer Open 2023 — Crown Allstar
Why Under Armour?
"To make all athletes better through passion, design, and the relentless pursuit of innovation."
Under Armour's mission mirrors Crown Allstar's DNA. We are not casual athletes. We are competitors who train 3 times a week, year-round, in pursuit of excellence. Cheerleading demands explosive power, flexibility, endurance, and precision — the exact athletic profile that Under Armour performance gear is engineered for.
Market Opportunity
Cheerleading is growing rapidly in SE Asia. 15 national titles and a quest for the 16th creates unmatched brand visibility.
Proven Model
UA already sponsors PHOENIX (@cheer_pnx) in Japan. We are the natural next partner for SE Asia.
Target Demo
Indonesia's cheer community is young (15-28), highly active on social media, and brand-conscious.
Partnership Proposal
1 What We're Seeking
Tier 1: Basic Training Gear
- Performance training tees with UA logo (35+ athletes)
- Training shorts/leggings
- Sports bras (female athletes)
Tier 2: Extended Gear & Accessories
- Warm-up jackets/tracksuits
- Team backpacks/duffle bags
- Headbands, wristbands, socks
Tier 3: Full Support
- Official team travel uniforms
- Branded jackets for international competitions
- Financial support for competition travel
2 What We Offer
Brand Visibility
- Brand logo prominently displayed on all training gear
- Branded presence at National & World competitions
- "Powered by Under Armour" digital placement
Social & Content
- Brand featured in training content (min 2x/week)
- "Train Like a Champion" content series
- Athlete testimonials and product reviews
Exclusivity
Under Armour as the exclusive apparel partner — no competing brand partnerships.
Performances & Media
Competition highlights, TV appearances, and previous brand collaborations.
ACIC 2018 — Group Stunt Open Coed Premier
🏆 International Competition
ACIC 2015 — Cheer Open Coed Premier
🏆 International Competition
Pada Ngobrol — "Cheerleader itu awalnya buat cowok!"
📺 TV / Media Feature
Family 100 — Crown Allstar Bawa Pulang 15 Juta!
📺 TV Appearance
Family 100 — Crown Allstar Super Kompak
📺 TV Appearance
BROWNIS — Crown Allstar Yang Super Kompak!
📺 TV Appearance (Trans TV)
EXSPORT × CROWN Cheerleaders
🤝 Previous Sponsorship (Full Version)
Exsport Bags × Crown Allstar
🤝 Previous Sponsorship
The crown isn't given.
It's earned.
#CA4L — Crown Allstar for Life
Contact
Bayu Darmawan
Team Manager
📱 +62 851-3352-4900
📧 contact.crownallstar@gmail.com
🌐 crownallstar.com